From Wikipedia, the free encyclopedia
Brandweek [1] is a weekly American marketing trade publication. First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It publishes 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing.
Brandweek's flagship properties include Superbrands[2] and Marketer of the Year[3].
In January 2009, it launched its blog Brandfreak [4] which takes an irreverent look at the world of marketing and branding.
[edit] References
- General
- Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0761927719.
- Specific
[edit] External links
United States
